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Notes from inside the answer engine.

3 Warning Signs Your GEO Strategy Isn’t Delivering

Three warning signs to watch for when evaluating a GEO service: disconnected SEO, missing AI citation tracking, and an approach focused only on technical website changes.

#GEO strategy#AI search#SEO

Strategy16 October 2026 · 4 min read

AI Search Has Opened Up a Whole New Category of Entry Points

AI search creates discovery moments traditional SEO never could. Here is how to find and use these new entry points for your business.

#AI search#Entry points#GEO strategy

Strategy7 October 2026 · 2 min read

GEO Is 90% Content. Everything Else Is a Distraction.

Just like traditional SEO, 90% of GEO comes down to one thing: content — on your own website and on the pages across the web that AI actually cites.

#Content#GEO strategy#AI search

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